Jimmy V Week Returns December 3-9 Following $700,000+ Raised in Inaugural Event
Week-Long Initiative to Raise Awareness for Cancer Research Features Special Content Across Multiple ESPN Platforms Including Simultaneous Launch, Special Vignettes, ESPN.com Chats and Men’s and Women’s Jimmy V Basketball Classics

The second annual Jimmy V Week – a week-long initiative featuring special content across ESPN platforms and programs to drive awareness of and donations to The V Foundation for Cancer Research -- will begin Wednesday, Dec. 3 and conclude Tuesday, Dec. 9. The inaugural Jimmy V Week raised more than $700,000 in net proceeds for cancer research.

Jimmy V Week will launch Wednesday, Dec. 3 at 7 p.m. ET with a special Jimmy V Week introduction featuring Jim Valvano’s now-famous ESPYs speech simultaneously aired on numerous ESPN media outlets at 7 p.m. ESPN2 will televise the Jimmy V’s Team: Don’t Give Up… Don’t Ever Give Up!® program featuring coverage of 2008 V Foundation fundraising events leading up to the launch at 6:30 p.m. The week will conclude with the Jimmy V Women’s Basketball Classic (Georgia at Rutgers) on ESPN2 at 7 p.m. on Monday, Dec. 8 and the Men’s Jimmy V Basketball Classic doubleheader on Tuesday, Dec. 9 at 7 p.m. (Davidson vs. West Virginia) and 9 p.m. (Texas vs. Villanova) on ESPN.

"Jimmy V Week is a shining example of sports and teamwork whose results go beyond any game. I'm proud of our employees and fans joining together for this great cause," said George Bodenheimer, President, ESPN, Inc. and ABC Sports.

As part of a Team ESPN initiative, employees companywide have volunteered for several months to develop Jimmy V Week content and implement the strategy.

To highlight the initiative to drive donations and awareness for cancer research, Jimmy V Week content will be incorporated into studio programs and event telecasts, including SportsCenter, college basketball (men’s and women’s), football, soccer and hockey, NBA, PBA and more. The week will also include content on ESPN.com, ESPN360.com, ESPNEWS, ESPNU, ESPN Classic and ESPN Mobile; special vignettes; and specific Jimmy V Week on-air graphics.

Welcome to The V Foundation for Cancer Research

My Cousin Cody 17 years old
Died Jan 29th 2007 from Bone Cancer

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